top of page
Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: can one desire too much of a good thing? Journal of Personality and Social Psychology, 79(6), 995–1006.
Knox, R. E., & Inkster, J. A. (1968). Postdecision dissonance at post time. Journal of Personality and Social Psychology, 8(4), 319–323.
bottom of page

